How to Market Your Workshop Online: A Guide for Creative Teachers
Ready to share your craft with the world but feeling stuck on how to get the word out? You’re not alone! As a workshop teacher, you’ve got the skills and passion – now let’s help others discover your amazing classes. You have started to host your workshop and you’re ready to teach the masses how to throw pots, weave baskets or turn trash into treasure. Congrats! But now comes the tricky part: getting people to show up.
Marketing your workshop online might feel like shouting into the void, but don’t worry. We’re here to help, and we promise it’ll be less painful than your first attempt at sourdough during quarantine.
Here’s how to market your workshop online and make your creative genius irresistible:
Start with your story (it’s more interesting than you think!)
Remember that soap-making class where everything went hilariously wrong, but your students ended up learning even more? That engaging workshop experience was marketing gold! Your journey, challenges and “aha” moments are exactly what potential students want to hear about.
Your workshop isn’t just a workshop; it’s an experience
First things first, you need a killer pitch (learn how to write your workshop description). Saying, “Come learn pottery” isn’t going to cut it. That’s like saying, “Watch paint dry.” Instead, spice it up. Try something like: “Unleash your inner artist with a hands-on pottery class that’s equal parts mud and magic.”
Think about what makes your workshop unique. Is it the vibe? The snacks? (Pro tip: snacks are marketing gold.) Maybe it’s your signature “no wrong answers” teaching style. Sell the experience, not just the activity.
Be where your audience is… even if it’s TikTok
Instagram, Facebook, TikTok, Pinterest — it’s time to embrace your inner influencer. Post reels of you shaping a lopsided vase or crafting the world’s cutest macrame plant hanger. People love behind-the-scenes peeks and relatable struggles (we’re looking at you, glue gun burns).
Caption your posts with humor and personality. For example, “Proof that I’m more than just a hot glue warrior — join my workshop this Saturday and let’s craft something fabulous!” Sprinkle in some hashtags like #CraftyVibes, #HandsOnWorkshop, and #CraftFail (because relatability sells).
Use Hands On to market your workshop online
Speaking of signing up, have you heard about Hands On? (Spoiler alert: you’re on their blog right now!) Hands On is the ultimate marketplace to market workshop online, making it easier than ever to connect with your audience. With a sleek platform that screams “professional genius” and tools to help you manage bookings, you’ll have more time to focus on what matters—like perfecting your workshop playlist. Get to know more here.
Let your reviews do the talking
You know what sells better than a perfectly curated Instagram grid? Happy students gushing about their amazing experience. When you want to market your workshops online, encourage attendees to leave reviews on your Hands On profile or tag you in their social media posts.
Get your students to be your cheerleaders
Word of mouth is the OG marketing strategy, and it still works wonders. Encourage your workshop attendees to spread the word. Maybe offer a referral discount or host a giveaway for anyone who brings a friend to your next session.
If you’ve got a real superstar student, ask if they’d be willing to share their experience on video. Nothing says “trustworthy” like a glowing testimonial from someone who’s clearly having a blast.
Don’t forget to be human
People don’t just sign up for workshops; they sign up for YOU. Show off your personality, quirks and passion for what you do. Let your audience see that you’re more than just an instructor—you’re their guide to a fun, creative escape.
So, post that goofy blooper reel, share your love for neon paint, and own your slightly chaotic teaching style. That’s the magic of Hands On. We’re here to connect real people with real creative experiences—and you’re the star of the show.
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